Sideways Rain

Business built
in the storm.

Hosted by J.R. Spiess and Kris McNeil — the founders of WIFT. Real conversations about innovation, entrepreneurship, and scaling ventures in the digital and experiential worlds. No fluff. No polish. Just the rain.

Every conversation,
from the beginning.

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Have a story the industry needs to hear?

We're looking for event planners, sourcing managers, venue leaders, AV directors, and production veterans who want to talk honestly about what actually happens in the field — not what goes in the case study.

No fluff. No vendor pitches. Just real conversations about the systems, tools, mistakes, and lessons that make events work — or don't.

Conversations run 20–50 minutes. Remote or in-person depending on location.

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The Capacity Truth · Monthly

The number venues
won’t give you.
Once a month.

A short monthly email for planners who are tired of being handed impossible rooms. No product pitch.

  • One venue capacity myth, debunked
  • One data point from real production setups
  • One planner tip for your next sourcing cycle
  • First access to the WIFT Score and venue matching
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